Somloop

Somloop is a cooperative born from the need to rethink how we use and discard construction materials. Its mission is to give materials a second life by making reuse more accessible and connecting supply with demand. As part of this approach, they are also developing two houses using reused construction materials. I redesigned Somloop’s digital experience, also proposing improvements to their visual identity, logo and domain strategy.

Discipline

Brand Identity Naming & Domain Strategy UX/UI Design UX Research Information Architecture Web Design

VISIT PROTOTYPE

The challenge

Construction materials with a second life already exist, but finding, assessing and accessing them remains difficult. The market is fragmented across suppliers, platforms and individual sellers, while awareness of these alternatives is still limited. For many people, it is not only difficult to find reused materials, but also to understand where to look, how to assess them and what role Somloop can play in the process. The challenge was to create a clear and accessible digital experience that could connect supply with demand, make reuse easier to understand, and clearly communicate Somloop’s services within the emerging circular construction ecosystem.

The solution

The solution was to rethink Somloop as a digital ecosystem where materials, people and impact come together. I redesigned the platform around the experience of discovering, finding and evaluating reused materials, introducing a more structured information architecture, advanced filtering and clearer product information to reduce the friction of searching. Environmental impact was brought into the experience through visible reuse and CO₂ savings, while features such as Loop Members encourage participation in the circular economy. Alongside the digital experience, I developed a visual direction for Somloop that makes circular construction feel more credible, professional and approachable. This included refining the logo and visual language, as well as proposing SomLoop.com as a more distinctive domain strategy while preserving LOOP as the platform name.

“The new website has helped us communicate what we do much more clearly. It helps us reach people who didn’t know about us or material reuse before.”

Luca C. Logistics & Marketplace Lead

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The Process

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The Results & What’s Next

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Tools & UX Skills

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