FiraTarrega
Prototype. Medium fidelity
Role
Product designer, User research, Information design.
Tools
Figma, Optimalworkshop
Skills
Research, Information Architecture, Wire-framing, Prototype
An app for a festival in Catalonia
The FiraTàrrega app immerses the user in the vibrant world of the Tàrrega festival, offering a dynamic way to explore live street performances, interactive workshops, and even 360º virtual experiences. The app is filled with essential information about the festival, including artist profiles, vendor details, and event schedules.
Looking to snag tickets for a show or workshop? The app makes it simple! The user can also purchase local market goods, reserve spaces for both the festival and market, and connect with the community. Whether an attendee, artist, or vendor, the FiraTàrrega app keeps them plugged into the festival experience and facilitates networking with fellow artists and vendors.
Problem
FiraTàrrega, a renowned cultural festival in Catalonia that promotes the performing arts, faces challenges in providing attendees with an easily accessible, comprehensive platform to explore and engage with the festival. Traditional methods of accessing information, purchasing tickets, and connecting with artists and vendors are often fragmented and inefficient, limiting the overall experience for both participants and visitors. Additionally, there’s a growing need to incorporate innovative technology that enhances the festival experience, making it more interactive and immersive.
Solution
The FiraTàrrega app bridges these gaps by offering a user-friendly, immersive platform where attendees can dive into the vibrant world of the festival. The app provides seamless access to live street performances, workshops, and 360º virtual experiences, while also serving as a hub for festival information, artist profiles, and vendor details. Users can easily purchase tickets, reserve spots, and even shop for market goods, fostering deeper engagement with the festival. By integrating innovative technology and creating opportunities for interaction, the app enhances the cultural experience for all attendees, artists, and vendors.
In here, we will explore the design process of the FiraTarrega app, from conceptualization to the implementation of improvements based on the results obtained during the different stages of development.
User personas
Website inventory
for the Sitemap &
Card Sorting User test
Based on this inventory, a remote Card Sorting test was designed and it provided both qualitative and quantitative results.
These results helped to make modifications and improvements to the information architecture and develop the sitemap for the app.
Flow charts
Taking into account the Personas created as models of user profiles for the app and the sitemap, interaction flows or flowcharts were developed.
Benchmarking
By conducting user research and analyzing the festival’s unique context, I identified key opportunities to enhance the user experience, focusing on accessibility, engagement, and seamless navigation. Insights from competitor analysis and audience feedback informed the design process, ensuring the app meets both user expectations and festival goals.
Ideate & Sketch
By conducting user research and analyzing the festival’s unique context, I identified key opportunities to enhance the user experience, focusing on accessibility, engagement, and seamless navigation. Insights from competitor analysis and audience feedback informed the design process, ensuring the app meets both user expectations and festival goals.